FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNAAN LAYANAN MOBILE BANKING

Syamsul Hadi, Novi Novi

Abstract


This research objectives is to know the influence of the ease of use, benefits, risks, security and the ease of access to the use of mobile banking. This research took 249 respondents of 265 questionnaires received. Respondents taken by accidental sampling, and analyzed using multiple regression of SPSS 17. This research showed that easiness of operation and usefulness are not significant. Risk, easiness of access and security are significant.


Keywords


mobile banking; ease of use; benefits; risks; security and the ease of access

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DOI: http://dx.doi.org/10.12928/optimum.v5i1.7840

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Optimum: Jurnal Ekonomi dan Pembangunan
Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan
Kampus 1 Jalan Kapas 9 Yogyakarta 55166 INDONESIA
Phone: +62-274-563515
E-mail:optimum@uad.ac.id

p-ISSN:1411-6022 | e-ISSN: 2613-9464

This work is licensed under a Creative Commons Attribution 4.0 International License