The influence of perceived values on intentions to use halal cosmetics among engineering students at Universitas Muhammadiyah Yogyakarta: partial least squares-structural equation modeling
DOI:
https://doi.org/10.12928/pharmaciana.v15i1.28747Keywords:
the factor of usage, halal cosmetic, SEM-PLS, faculty of engineering studentsAbstract
The Ministry of Industry of the Republic of Indonesia has emphasized the importance of cosmetics as an essential need due to the increasing awareness of the general population. Various values, including functional, conditional, emotional, social, epistemic, and religious, influence individuals in selecting cosmetics, particularly halal cosmetics, given Indonesia's predominantly Muslim population. This study aims to identify the factors influencing the adoption of halal cosmetics among students of the Faculty of Engineering at Muhammadiyah University of Yogyakarta. This research employs a non-experimental quantitative design using a survey method with a cross-sectional approach and a questionnaire as the primary instrument. The sample consists of 137 students who use halal cosmetics, selected through purposive sampling based on inclusion criteria, namely active students who have used or are currently using halal cosmetics. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The PLS-SEM analysis revealed that functional, conditional, emotional, and epistemic values have a positive and statistically significant influence on the usage of halal cosmetics, with p-values of 0.089, 0.001, 0.001, and 0.004, respectively. In contrast, social and religious values showed no significant relationship with halal cosmetics usage, with p-values of 0.706 and 0.374, respectively. Therefore, this study concludes that the adoption of halal cosmetics among students of the Faculty of Engineering at Muhammadiyah University of Yogyakarta is primarily driven by functional, conditional, emotional, and epistemic values rather than social or religious values.
References
Adiba, E. M., & Wulandari, D. A. (2018). Pengaruh halal knowledge, islamic religiosity, dan attitude terhadap behavior konsumen muslim generasi Y pengguna kosmetik halal di Surabaya. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 1(3), 357–369. https://doi.org/10.31842/jurnal-inobis.v1i3.42
Ajitha, S., & Sivakumar, V. J. (2017). Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands. Journal of Retailing and Consumer Services, 39, 103–113. https://doi.org/10.1016/j.jretconser.2017.07.009
Ali, Q., Salman, A., Yaacob, H., & Parveen, S. (2019). Financial cost and social influence: Factors affecting the adoption of Halal cosmetics in Malaysia. Academy of Entrepreneurship Journal, 25(2), 1–17.
Anwar, C. (2016). Sertifikasi Halal Produk Kosmetik Masih Stagnan. http://www.varia.id/2015/05/21/sertifikasi-halal-produk-kosmetik-masih-stagnan/#ixzz4RutMu0sp
Asshidin, N. H. N., Abidin, N., & Borhan, H. B. (2016). Perceived quality and emotional value that influence consumer’s purchase intention towards American and local products. Procedia Economics and Finance, 35, 639–643. https://doi.org/10.1016/S2212-5671(16)00078-2
BPOM. (2021). Badan Pengawas Obat dan Makanan Republik Indonesia (BPOM RI). 2021.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. In G. A. Marcoulides (Ed.), Modern Methods for Business Research, 295–336. Mahwah, NJ: Lawrence Erlbaum Associates.
Ghozali, I. (2018). Stuctural Equation Modelling Metode Alternatif dengan Partial Least Square (PLS). Badan Penerbit Universitas Diponegoro.
Hur, W. M., Yoo, J. J., & Chung, T. L. (2012). The consumption values and consumer innovativeness on convergence products. Industrial Management & Data Systems, 112(5), 688–706.
Juliarty, D. A. (2019). Perilaku konsumsi produk kosmetik di kalangan mahasiswa laki-laki UNSOED. Interaksi, 3(12), 85–94.
Kemenristekdikti. (2019). Statistik Pendidikan Tinggi (Higher Education Statistics) 2019. In Pusdatin Kemenristekdikti. http://www.mohe.gov.my/web_statistik/
Kim, J., Han, W. H., Kim, D. T., & Paramita, W. (2013). Apakah keindahan di mata yang melihatnya? Gender dan kecantikan dalam sektor kosmetik: Studi banding Indonesia dan Korea. Intelijen & Perencanaan Pemasaran, 31(2), 127–140.
Maulida, N,A., Arsi, A,A., Alimi, M.Y. (2018). Redefinisi konsep maskulinitas laki-laki pengguna perawatan kulit di klinik kecantikan armina desa Robayan Jepara. Jurnal UNNES, 1, 345–347.
Mohd Noor, N. A., & Wen, T. C. (2016). Assessing purchasers’ purchase intention: A hybrid car study in Malaysia. The Social Sciences, 11(11), 2795–2801.
Mohezar, S., Zailani, S., & Zainuddin, Z. (2016). Halal cosmetics adoption among young Muslim consumers in Malaysia: Religiosity concern. Global Journal Al-Thaqafah, 6(1), 47–59. https://doi.org/10.7187/GJAT10220160601
Persada, & Wibawa. (2018). Identifikasi perilaku compulsive buying pada mahasiswa Di Surabaya. Jurnal Sains Dan Seni, 7.
Prasetyo, B. (2013). Trend Perawatan Wajah Pria. http://www.tribunnews.com/lifestyle/2013/01/29/tren-perawatan-wajah-pria
Putri, A. (2016). Perkembangan penggunaan produk kosmetik di Indonesia. Jurnal Ekonomi Dan Bisnis, 21(2), 59–64. https://doi.org/10.24123/jeb.v21i2.1637
Putri, A. (2018). Perkembangan penggunaan produk kosmetik di Indonesia. Jurnal Ekonomi Dan Bisnis, 21(2), 59–64. https://doi.org/10.24123/jeb.v21i2.1637
Rahim, N. @ F. binti, Shafii, Z., & Shahwan, S. (2015). Awareness and perception of muslim consumers on halal cosmetics and personal care products. International Journal of Business, Economics and Management, 2(1), 1–14. https://doi.org/10.18488/journal.62/2015.2.1/62.1.1.14
Sadzalia, S. (2015). Pengaruh label halal dan religiusitas terhadap keputusan pembelian produk kosmetik di kota Malang. Skripsi Fakultas Ekonomi Universitas Islam Negeri Maulana Malik Ibrahim.
Santoso, S. (2014). Statistik Parametrik Edisi Revisi. Elex Media Komputindo.
Septiani, S., & Indraswari, R. (2019). Faktor - faktor yang memengaruhi perilaku konsumen produk kosmetik halal di kota Bogor. Jurnal Manajemen Dan Organisasi, 9(1), 59. https://doi.org/10.29244/jmo.v1i1.25370
Wei, C. Y., Mohamad, Z. Z., & Kuah, Y. C. (2020). Determinants of Intention to purchase halal cosmetic products: a study on muslim women in west Malaysia. Journal of Halal Industry & Services, 3(1), 1-16. https://doi.org/ 10.36877/jhis.a0000092
Statista Research Department. (2024, September 18). Share of Muslim population SEA 2023, by country. Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1113906/southeast-asia-muslim-population-forecasted-share-by-country/
Xiao, G. (2005). The Chinese consumers’ changing value system, consumption values and modern consumption behavior. Auburn University.
Zaharnita, E., Witarsa, & Rosyid, R. (2016). Pemanfaatan internet sebagai sumber informasi belajar pada mahasiswa pendidikan ekonomi Universitas Tanjungpura. Pendidikan Dan Pembelajaran, 5(9), 1–17.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Mega Octavia, Chantika Altian Septiana, Titih Huriyah, Iman Permana
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with Pharmaciana agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
1.png)
