Studi Kasus Program CSR PT. Pertamina RU II Sungai Pakning pada Program Revitalisasi Kawasan Mangrove di Provinsi Riau

Asri Dewi, Yeni Rosilawati

Abstract


The company's contribution to building society is implemented through the Corporate Social Responsibility program, known as the CSR program.  The concept of CSR is influenced by the idea that the existence of a company depends on the life of the environment and the community in which it lives and is adjusted to the problems that exist around the company's location as a form of responsibility to the stakeholders and the surrounding environment.  This study aims to describe the implementation of an environmental conservation-based CSR program carried out by PT Pertamina RU II Sungai Pakning.  This study uses a qualitative paradigm while the data in this study were collected through in-depth interviews with local communities, local community leaders, CDOs, and CSR coordinators who are directly responsible for CSR programs.  Besides, the secondary data was obtained through the company’s website, CSR reports, and news in the mass media about the CSR of PT Pertamina RU II Pakning. The results of this study indicate that the environmental-based CSR program is implemented through a mangrove conservation and revitalization program through community empowerment. Local people are actively involved in handling environmental issues through working groups on conservation and revitalization of mangrove areas, cultivation of brackish fish, and product processing.


Keywords


csr; environmental conservation; community empowerment; revitalization; mangrove

Full Text:

PDF

References


Daft, R.L. (2016). Management (12th Ed). Publisher Cengage Learning

Donaldson, T., and Preston, L.E. (1995), The stakeholder theory of the corporation: concepts, evidence, and implications. Academy of Management Review, 20(1), p. 65-91.

Freeman, R.E. (1984). Strategic management: A stakeholder approach. Boston, USA: Pitman. ISBN 0-273-01913-9.

Grunig, James E and Todd Hunt. (1984). Managing Public relations. Chicago: Holt. Rinehart and Winston, Inc.

Hadi, Nor. (2014). Corporate Social Responsibility. Yogyakarta, Indonesia: Graha Ilmu

Idrus, M. (2009). Metode penelitian ilmu sosial: Pendekatan kualitatif dan kuantitatif. Yogyakarta, Indonesia: Erlangga

Idrus, M. (2009). Metode Penelitian Ilmu Sosial: Pendekatan Kualitatif dan Kuantitatif. 2th Ed. Jakarta: Erlangga

Kehati. (n.d.). http://www.kehati.or.id

Lamarche T, Bodet C. Does CSR Contribute to Sustainable Development? What a Régulation Approach Can Tell Us. Review of Radical Political Economics. 2018;50(1):154-172. DOI:10.1177/0486613416635038

Lo, S., & Sheu, H. (2007). Is corporate sustainability a value-increasing? Corporate Governance: An International Review, 15, p. 345-358.

Miles and Huberman (2014). Qualitative Data Analysis: A Methods Sourcebook, 3rd Ed, Sage Publications: Los Angeles, London, New Delhi, Singapore, and Washington DC

Mostardeiro, M., & Duarte, F. (2007) CSR Strategy Formulation: A Multiple Case Study from Brazil. Social Responsibility Journal. 3 (1), pp 59-67.

Moleong, Lexy J. (2007). Metodologi Penelitian Kualitatif. Penerbit PT Remaja Rosdakarya Offset, Bandung.

Nurjannah, N., Suwatno, S., & Damayanti, W. (2017). Komunikasi Corporate Social Responsibility pada Official Website Perusahaan Badan Usaha Milik Negara. Jurnal ASPIKOM, 3(2), 311-325.

Pertamina. (n.d.). Pertamina https://www.pertamina.com

Rudito, Bambang dan Famiola, M. (2013). Corporate Social Responsibility. Bandung: Rekayasa Sains.

Rusdianto, Ujang. (2013). CSR Communication a Framework for PR. Practitioners. Yogyakarta: Graha Ilmu.

Robbins, S.P., & Coulter, M.C. (2010). Manajemen. Edisi Kesepuluh. Jakarta: Erlangga

Rosilawati, Yeni dan Mulawarman, K. (2019). Kearifan Lokal Tri Hita Karana dalam Program Corporate Social Responsibility. Jurnal Aspikom, Volume 3 No 6, Januari 2019, 1215-1227

Rosilawati, Yeni and Ahmad, J. (2019) Local wisdom and Stakeholder engagement for corporate social responsibility (CSR) initiatives in Indonesia, Opcion Journal, Vol. 35, No 21, pp. 205-220

Salim, Mufid. (2018). Improving Organizational Attractiveness in Job Choice by Communicating CSR Practices. Jurnal Komunikasi ISKI, Vol. 03 (02), 2018. 76-83 http://dx.doi.org/10.25008/jkiski.v3i2.226

Silberhorn, D. and Warren, R.C. (2007), "Defining corporate social responsibility: A view from big companies in Germany and the UK", European Business Review, Vol. 19 No. 5, pp. 352-372.

Untung, Budi. (2008). Corporate social responsibility. Jakarta: Sinar Grafika Creswell, J.W. (2009). Research Design, Qualitative, Quantitative, and Mixed Methods Approaches. Thousand Oaks, California USA: Sage Publications.

Wibisono, Yusuf. (2007). Membedah Konsep & Aplikasi CSR. PT Gramedia, Jakarta.

WBCSD. (n.d). World Business Council for Sustainable Development. http://www.wbcsd.org/work-program/businessrole/previouswork/corporate-socialresponsibility.aspx




DOI: http://dx.doi.org/10.12928/channel.v8i2.16652

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Universitas Ahmad Dahlan

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

...........................................................

Published by Universitas Ahmad Dahlan in collaboration with Ikatan Sarjana Komunikasi Indonesia (ISKI) and Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJKI).

ISSN 2339-2681 (print) and ISSN 2621-2579 (online)

Creative Commons License


Channel: Jurnal Komunikasi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View my stats