Identitas Sosial dan Hedonisme di Laman Pribadi Selebgram

Natasya Intan Permatasari, Mutia Rahmi Pratiwi, Nalal Muna

Abstract


Social media users tend to be "the center of attention". One of the social media that is widely used in Indonesia is Instagram and people who are popular on Instagram are called celebrities. Karin, through her Instagram account @awkarin, is one of the celebrities who appeared in 2018 with a controversial and hedonistic lifestyle. This research is qualitative research using the virtual ethnography method. The research object analyzed was the upload on the @awkarin page during 2019 which contained elements of hedonism. The theory used is the theory of identity presented by Tajfel and the theory of hedonism. The results showed that Karin through the @awkarin Instagram account has formed a virtual social identity by displaying personal orientation, individual values, and self-expression. The form of hedonism that refers to Awkarin on Instagram includes three things, namely: Activities, Interests, and Opinions. Hedonistic activities are shown by hangout, owning luxury items, and going with friends or partners to a cafe or fancy place. Karin's interest is shown by the items used and gathered in a special place for the middle and upper social classes. Karin's opinion is shown with comments to netizens who are pro and contra.

Keywords


hedonism influencer instagram social identity selebgram

Full Text:

PDF

References


Achsa,Hatmi. (2015). Representasi Diri dan Identitas Virtual Pelaku Roleplay Dalam Dunia Maya (‘Permainan Peran’ Hallyu Star Idol K-Pop dengan Media Twitter). Paradigma, Volume 03 Nomor 03.

Akira Aulia W., dan Mutia Rahmi Pratiwi. (2019). Etnografi Virtual pada Laman IG Stories sebagai Bentuk Komunikasi Interpersonal. Jurnal Audience: Jurnal Ilmu Komunikasi.

Alwisol. (2011). Psikologi Kepribadian. Malang: UMM Press.

Amstrong, Michael. (2003). Strategic Human Resource Management. Terjemahan Atit Cahayani. Jakarta: PT. Bhuana Ilmu Populer.

Bate, S.P.(1997). “Whatever Happened to Organizational Anthropology? A Review of the Field Organizational Ethnography and Anthropological Studiesâ€. Human Relation.

Bagus, Lorens. (2005). Kamus Filsafat. Jakarta: Gramedia Pustaka Utama.

Ghufron, M. Nur & Risnawati S. Rini. (2009). Teori-teori Psikologi. Yogyakarta: Arruzz Media.

Gunawan, Ary, H. (2010). Sosiologi Pendidikan Suatu Analisis Sosiologi Tentang Berbagai Problem Pendidikan. Jakarta: PT. Rineka Cipta.

Hine, Christine. (2000). Virtual Ethnography. London, Thousand Oaks, New Delhi: SAGE Publications.

Hurley, S.L. (1998). Consciousness in Action. Cambridge: Harvard University Press.

Kozinets, R.V. (2002). “The Field Behind the Screen: Using Netnography for Marketing Research Online Communities†Journal of Marketing Research.

Loundon, D.L. dan A.J.D. Bitta. (1984). Consumer Behavior. NewYork: McGraw-Hill Book Company

Moleong, Lexi J. (2006). Metodologi Penelitian Kualitatif. Bandung. PT. Remaja Rosdakarya.

Nasrullah, Rulli. (2014). Teori dan Riset Media Siber (Cybermedia). Jakarta. Kencana.

Rahardjo, W., Silalahi, Y.B. (2007). Perilaku Hedonisme Pada Pria Metroseksual Serta Pendekatan Dan Strategi Yang Digunakan Untuk Mempengaruhinya.Pesat Volume 2. Jakarta: Universitas Gunadarma.

Salam, Burhanuddin. (2000). Etika Individu Pola Dasar Filsafat Moral. Jakarta: Rineka Cipta.

Schiffman L. dan Kanuk L. (2008). Perilaku Konsumen. Jakarta: PT. Indeks Perkasa

Susanto (2001). Potret-Potret Gaya Hidup Metropolis. Jakarta. Penerbit Kompas

Tajfel, H. (1982). Social Psychology of intergroup relations. Annual Review of Psychology, 33 (1), 1-39.

Tajfel, H. & Turner, J.. (1986). The Social Identity theory of intergroup behavior. In S. Worchel, & W.G. Austin (Eds.). Psychology of intergroup relations (pp.7-24). (2nd ed). Chicago. Nelson-Hall

Tilley, J.J. (2012). Hedonism. USA: Indiana University – Purdue University Indianapolis (IUPUI).

Van Dijk. (2013). The Culture of Connectivity: A Critical History of Social Media. UK: Oxford University Press.

We Are Social (2019). Most Active Social Media Platforms. WeAreSocial.Net. https://www.slideshare.net/Data.Reportal/digital-2019-indonesia-january- 2019-v01

Widyarini, M. M. Nilam, Dra, Msi. (2009). Seri Psikologi Populer: Kunci Pengembangan Diri. Jakarta. PT Elex Media Komputindo.

Wijayanti, Mita. (2018). Hedonisme sebagai Identitas Pengguna Media Sosial Instagram di Bandarlampung. Skripsi Ilmu Komunikasi. Universitas Bandar Lampung.




DOI: http://dx.doi.org/10.12928/channel.v8i2.16084

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Universitas Ahmad Dahlan

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

...........................................................

Published by Universitas Ahmad Dahlan in collaboration with Ikatan Sarjana Komunikasi Indonesia (ISKI) and Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJKI).

ISSN 2339-2681 (print) and ISSN 2621-2579 (online)

Creative Commons License


Channel: Jurnal Komunikasi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View my stats