INTEGRASI METODE SWOT DAN QFD UNTUK MENINGKATAN DAYA SAING USAHA MELALUI PENGEMBANGAN PRODUK OTAK-OTAK BANDENG GRESIK

Narto Narto

Abstract


Gresik milkfish brain is a commodity from strategic ponds that has high economic value. An increase in population and high competition in the industrial era 4.0, the industry must be supported by competitive strategies to obtain a broad market share. To win the competition the industry must innovate products in accordance with consumer demand. The purpose of this research is to identify strengths and weaknesses as well as opportunities and threats, find out the desires and needs of consumers that have not been fulfilled in the preparation of milkfish brains, design effective business strategies through product development. Based on the results of the research using the SWOT method, a competitiveness strategy is obtained that is designing attractive packaging with the characteristics of the city of Gresik by using special materials that are environmentally friendly, product innovation oriented to new product variants, building a system of purchasing raw materials and supporting materials as well as integrated sales distribution, materials raw choice and processing of production processes that adopt technology. Product development that can be done with the QFD approach is to create new variants with priority on original, sweet, spicy flavors, each package uses an ergonomic design and secondary colors. The inner packaging material is coated with an antimicrobial edible coating

Keywords


Strategy; Competitiveness; SWOT; QFD

Full Text:

PDF

References


Anggraeni, S. K., Maarif, M. S., Sukardi, S., & Raharja, S. (2017). Strategi Peningkatan Daya Saing Usaha Kecil Menengah Berbasis Olahan Ikan di Indonesia: Suatu Tinjauan. Jurnal Industrial Servicess, 3(1c).

Atmajawati, Y., & Khamimah, W. (2018). Identifikasi Faktor-Faktor Yang Mempengaruhi Dalam Pengembangan Usaha Kecil Dan Menengah Otak-Otak Bandeng Berbasis Potensi Daerah Di Kabupaten Gresik. Media Mahardhika, 17(1), 165–169.

David, F. R. (2016). Strategic management: A competitive advantage approach, concepts and cases. Pearson.

Gultom, J. Y. T., & Sulistyowati, L. (2019). Strategi Pengembangan Agroindustri Manisan Mangga (Studi Kasus Pada UMKM Satria Di Kecamatan Kedawung, Kabupaten Cirebon). Jurnal Ilmiah Mahasiswa AGROINFO GALUH, 5(1), 961–972.

Javandira, C., & Gama, A. W. S. (2018). Analisis Faktor Lingkungan Eksternal Dan Internal Usaha Sayur Organik (Studi Kasus Pada UD. Eka Setia Lestari Di Baturiti). JUIMA: JURNAL ILMU MANAJEMEN, 8(2), 37–50.

Lukiastuti, F., & Pantawis, S. (2019). Peran Strategi Operasi Terhadap Pengembangan Daya Saing UKM Bandeng Presto di Tambakrejo Semarang. Seminar Nasional Sains & Entrepreneurship, 1(1), 580–592.

Nofiyati, & Tamami, N. D. B. (2017). Strategi Pengembangan Pasar Otak-Otak Bandeng Di Kabupaten Gresik. Agriekonomika, 6(2), 141–150.

Nurwidiana, N., Asyhari, A., & Haviana, S. F. C. (2019). Perancangan Produk Baru pada IKM Kerajinan Kulit Ikan Pari untuk Meningkatkan Daya Saing Usaha di Pasar Ekspor. Proceeding of The URECOL, 187–193.

Prabowo, R., & Zoelangga, M. I. (2019). Pengembangan Produk Power Charger Portable dengan Menggunakan Metode Quality Function Deployment (QFD). Jurnal Rekayasa Sistem Industri, 8(1), 55–62.

Ridloudin, A., Raharja, S., & Suryahadi. (2019). Strategi Peningkatan Daya Saing Ikan Bandeng Olahan Di Kota Serang Banten. MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 14(1), 76–82.

Senjaya, K. (2013). Pengelolaan dan Pengembangan Usaha pada Perusahaan Pengolahan Ikan Bandeng di Sidoarjo. Agora, 1(1), 189–203.

Sugito, S., Prahutama, A., & Hoyyi, A. (2017). Manajemen Produksi Pengolahan Ikan Bandeng di Kabupaten Pati untuk Pengembangan Produk Ekspor. Prosiding Seminar Nasional Publikasi Hasil Penelitian Dan Pengabdian Masyarakat Tahun 2017, 605–612. LPPM Unimus.

Tama, I. P., Eunike, A., Yuniarti, R., & Sugiono, S. (2017). Profit Evaluation of Milkfish Downstream Supply Chain for Local Markets: System Dynamic Approach. Journal of Environmental Engineering and Sustainable Technology, 4(2), 90–102.

Ulrich, K. T., & Eppinger, S. D. (2001). Perancangan Dan Pengembangan Produk. Jakarta: Salemba Teknika.

Yunita, C., Bramantijo, B., & Sutanto, R. P. (2013). Redesain Kemasan Otak-otak Bandeng Bu Muzanah Khas Gresik. Jurnal DKV Adiwarna, 1(2), 11–21.




DOI: http://dx.doi.org/10.12928/si.v18i1.13990

Refbacks



Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Jurnal SPEKTRUM INDUSTRI Indexed by:

View Spektrum Industri Stats

Lisensi Creative Commons

Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional