ANALISIS SWOT, BISNIS MODEL KANVAS, DAN KELAYAKAN KEUANGAN STUDI KASUS BISNIS AMIGURUMI M’s CROCHET

Abstract

Amigurumi M's Crochet's business is a craft category in the creative industry. Strength M's Crochet is divided into 3 competencies, core competencies, and resources, while threats emerge from old competitors and products are easy to replicate. The value offered M's Crochet is to sell quality amigurumi, timely delivery and products can be tailored to the wishes of consumers. The target market of M's Crochet is upper middle class society, aged 3⁺ years, and has an artistic soul. To maintain customer relationships, M's Crochet uses social media (Line, Instagram, Tokopedia, Website, and Email) for product promotion. M’s Crochet sales growth increaset 3.1 percent per year assumed to be equal to the growth of the creative industri. Based on the financial feasibility calculation, the NPV earned amounted to Rp4.113.019.207.00 indicating that M’s Crochet business is feasible to run. Payback period of initial investment for 3.5 months.