ANALISIS SWOT, BISNIS MODEL KANVAS, DAN KELAYAKAN KEUANGAN STUDI KASUS BISNIS AMIGURUMI M’s CROCHET

Fransisca Hermawan, Petrus Pius Salamin, Meiliana Meiliana

Abstract


Amigurumi M's Crochet's business is a craft category in the creative industry. Strength M's Crochet is divided into 3 competencies, core competencies, and resources, while threats emerge from old competitors and products are easy to replicate. The value offered M's Crochet is to sell quality amigurumi, timely delivery and products can be tailored to the wishes of consumers. The target market of M's Crochet is upper middle class society, aged 3+ years, and has an artistic soul. To maintain customer relationships, M's Crochet uses social media (Line, Instagram, Tokopedia, Website, and Email) for product promotion. M’s Crochet sales growth increaset 3.1 percent per year assumed to be equal to the growth of the creative industri. Based on the financial feasibility calculation, the NPV earned amounted to Rp4.113.019.207.00 indicating that M’s Crochet business is feasible to run. Payback period of initial investment for 3.5 months.

Keywords


amigurumi; M’s Crochet; boneka rajutan

Full Text:

PDF


DOI: http://dx.doi.org/10.12928/optimum.v7i2.7916

Article Metrics

Abstract view : 108 times
PDF - 95 times

Refbacks

  • There are currently no refbacks.


Creative Commons License
Optimum : Jurnal Ekonomi dan Pembangunan diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan dibawah lisensi a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
View My Stats