PERAN BUZZER MEDIA SOSIAL DALAM MEMPERKUAT EKOSISTEM PEMASARAN DIGITAL

Bambang -- Arianto

Abstract


This article explains the role of social media buzzers that discuss the Pasar Kakilangit Mangunan Bantul to residents through hashtags which have become trending on Twitter topics. With creative content such as; videos, memes and texts, social media buzzers receive unique approval from Kakilangit Market to citizens. Through the hashtag #PasarKakilangit which can be included in the Twitter Indonesia trending topic, the buzzers together support the promotion of Pasar Kakilangit products to viral and widely known by citizens. The presence of social media buzzers has built a new culture and new knowledge of the importance of trending Twitter topics in increasing the promotion of digital products and services. This article proves that media buzzer has supported positively in strengthening the digital marketing ecosystem. 

Keywords


Buzzer; Social Media; Digital Marketing

Full Text:

PDF

References


Arianto, Bambang. (2015). Kampanye Kreatif Dalam Kontestasi Presidensial 2014. Jurnal Ilmu Sosial dan Ilmu Politik UGM. Volume 19: 16–39.

———. (2017). Kampanye Politik Digital Dalam Kontestasi Presidensial 2014 : Studi Demokreatif dan Jokowi Advanced Social Media Volunteers (JASMEV) 2014. Tesis. Universitas Gadjah Mada Yogyakarta

———. (2018). Seandainya Saya Penulis. Edisi Kelima. Penerbit Bimotry Yogyakarta.

———. (2019). Buzzerpreneur dan Branding Desa Wisata. Dalam BUMDESA Pilar Kekuatan Indonesia. Prasetiya Mulya Publishing. Jakarta

D Permadi, F Shabrina, V Rahyaputra. (2018). Menyongsong Kewirausahaan Digital Indonesia. Gadjah Mada University Press. Yogyakarta.

Fahmi, Ismail. (2019). Buzzer Politik dan Demokrasi. Makalah Diskusi MKP Corner UGM. Yogyakarta.

G Lancaster, L Massingham. (2010). Global Marketing. In Essentials of Marketing Management. Routledge.

Katadata.co.id. (2018). Survei APJII: Penetrasi Pengguna Internet Di Indonesia Capai 64,8.(Online).https://katadata.co.id/berita/2019/05/16/survei-apjii-penetrasi-pengguna-internet-di-indonesia-capai-648, diakses 20 Mei 2018

Kontan.co.id. (2018). Media Sosial Kebanjiran Iklan. (Online) http://internasional.kontan.co.id/news/media-sosial-kebanjiran-iklan, diakses 20 Mei 2018

Moleong, Lexy J. 2005. Metodologi Penelitian Kualitatif. Penerbit Remaja Rosdakarya. Bandung.

Moriansyah, La. (2015). Pemasaran Melalui Media Sosial; Antecedent dan Consequences. Jurnal Penelitian Komunikasi dan Opini Publik Vol. 19 No.3 : 457-475.

P Kotler, G Armstrong. (2012). Principles of Marketing 14th Edition. New Jearsey: Pearson Education Inc.

Paradistya, A. (2014). Viral Marketing Melalui Twitter: Studi Kasus Pada Situs Web www. sociabuzz. com Dalam Mendorong Terjadinya Viral Marketing Melalui Twitter. Tesis Universitas Gadjah Mada Yogyakarta.

Syahputra, Iswandi. (2017). Demokrasi virtual dan perang siber di media sosial: Perspektif netizen Indonesia. Jurnal Aspikom 3, no. 3 (2017) : 457-475.

Zed, Mestika. 2008. Metode Penelitian Kepustakaan, Cetakan 1. Jakarta: Yayasan Obor Indonesia.

Wawancara

Wawancara dengan Monyo, Buzzer dari Genpi Yogyakarta, 15 November 2019

Wawancara dengan Anthekun, Buzzer dari Genpi Yogyakarta, 20 April 2019




DOI: http://dx.doi.org/10.12928/optimum.v10i1.14343

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Optimum: Jurnal Ekonomi dan Pembangunan
Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan
Kampus 1 Jalan Kapas 9 Yogyakarta 55166 INDONESIA
Phone: +62-274-563515
E-mail:optimum@uad.ac.id

p-ISSN:1411-6022 | e-ISSN: 2613-9464

This work is licensed under a Creative Commons Attribution 4.0 International License