PERAN GREEN TRUST DALAM MEMEDIASI PENGARUH GREEN PERCEIVED VALUE DAN GREEN PERCEIVED QUALITY TERHADAP GREEN PURCHASE BEHAVIOR
DOI:
https://doi.org/10.12928/optimum.v9i1.11960Keywords:
green marketing, green purchase behavior, green trust, green perceived value, green perceived qualityAbstract
The purpose of this research is to analyze the impact of green perceived value and green perceived quality to the green trust, and green perceived value, green perceived quality and green trust to the green purchase behavior. This research was a quantitative and used structural equation model (SEM). The data in this research was primary data with 100 respondents as a sample who used Philips LED lighting in Semarang. The sampling techniques was non probability sampling. The result of the research shows that : There were positive and significant effect of green perceived value and green perceived quality to green trust. Green trust has positive and significant effect to green green purchase behavior. Another result shows green perceived value and green perceived quality have positive and significant effect to green purchase behavior
References
Adji, J., dan Semuel, H. 2014. Pengaruh satisfaction dan trust terhadap minat beli konsumen(purchase intention) di Starbucks The Square Surabaya. Jurnal Manajemen Pemasaran Petra, 2 (1): 1-10.
Akbar, W., Hassan, S., Khurshid, S., and Niaz, M.2014. Antecendents Affecting Customer’s Purchase Intentions towards Green Products. Journal of Sociological Research, Vol. 5 (1): 273-289
Aryanti, T. Utami, D & Gunarsih., Pengaruh Pengetahuan, Kepedulian dan Sikap pada Lingkungan terhadap Minat Pembelian Produk Hijau. Media Trend Vol. 9 No. 2 Oktober 2014, hal. 151-161
Chen, Y, S., and Chang, C. H. 2012. Enhance Green Purchase Intentions: The Roles Of Green Perceived Value, Green Perceived Risk, And Green Trust. Management Decision, 50 (3): 502-520.
Chen, Yu-Shan., 2010, The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust, Journal of Business Ethics, 93:307–319
Chen, Yu-Shan., Ching-Ying Lin and Chia-Sui Weng. 2015. The Influence Of Environmental Friendliness On Green Trust: The Mediation Effects Of Green Satisfaction And Green Perceived Quality. Academic Editor: Giuseppe Ioppolo.
Dehghanan, H., and Bakhshandeh, G. 2014. The Impact Of Green Perceived Value And Green Perceived Risk On Green Purchase Behavior Of Iranian Consumers. International Journal of Management and Humanity Sciences, 3 (2): 1349-1357.
Garvin, David. A. (1988). Managing Quality: The Strategic and Competitive Edge, The Free Press, New York
Hasan,Ali, 2013. Marketing dan Kasus-Kasus Pilihan. Cetakan Pertama. CAPS. Yogyakarta
Hatane, Marsella Y., Yosar, Adinda., Hendautomo, Felicia C., 2012. Evaluation of the Successfulness of a Green Program, Jurnal Manajemen dan Kewirausahaan, VOL.14, NO. 1: 56-63.
IMQ, 2013, Aperlindo :Aperlindo-Pasar-LED-Capai-15-Juta-Unit.html.
Kleshami, A.S. and Monsef, S.M.S. 2015. Antecedents factors affecting green purchase intention, GMP Review, Vol. 16 (3): 479-486
Kotler, Philip dan Kelvin Lane Keller. 2009. Manajemen Pemasaran. Edisi 13. Jilid I. Jakarta : Erlangga.
Liang, Q., and Chaipoopirutana, S. 2014. A study of factors affecting customer‘s attitude toward intention to purchase green electronic products. International Conference on Business, Law and Corporate Social Responsibility. 1 (2): 23-31.
Luis, Jemmy.B dan Pramudana. Pengaruh Green Perceived Quality, Green Satisfaction Dan Green Perceived Risk Terhadap Green Trust. E-Jurnal Manajemen Unud, Vol. 6, No. 3, 2017: 1425-1451.
Morgan, Robert M., dan Shelby D. Hunt, 1994, The Commitment Trust Theory of Relationship Marketing, Journal of Marketing, Vol. 58, July, pp. 20-38
Nanere, M. 2010, "What Green Marketing Has to Offer", Internasional Conference Indonesia Management Scientist Ass (AIMI). La Trobe University, Bendigo, Australia.
Peattie, K. (1995). Environmental Marketing Management, Pitman Publishing, London.
Pemayun, C. I. S.D. H., dan Suasana, I.G.A.K.G. 2015. Peran Kepercayaan Dalam Memediasi Hubungan Antara Persepsi Nilai Dan Keputusan Pembelian Produk Hijau Herbalife Di Kota Denpasar. E-Journal Universitas Udayana. 4(12): pp: 4186-4218.
Polonsky, Michael Jay. (1994). An Introduction To Green Marketing. Electronic Green Journal.Vol 1 issue2.
Pratama, M. A. 2014. Profil green consumers Indonesia: identifikasi segmen dan faktor-faktor yang mempengaruhi perilaku pembelian green products. Jurnal Ilmiah Mahasiswa Universitas Surabaya, 3 (1): 13-24.
Putra, Ketut Donny S. dan Ni Made Rastini. 2017. Pengaruh Green Perceived Value dan Green Perceived Quality Terhadap Green Satisfaction dan Green Trust. Fakultas Ekonomi dan Bisnis Universitas Udayana.
Putra, putu dan Alit Suryani. 2016. Peran Green Trust Dalam Memediasi Pengaruh Green Perceived Value Terhadap Green Purchase Behavior. Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Vol. 10, No. 1, Februari 2016
Rizwan, M., Ahmad, S.U., and Mehboob, N. 2014. Enhancing the green purchase intention based on green marketing: an empirical study from Pakistan. Asian Journal of Empirical Research, Vol. 3 (2): 208-219
Saleem, M.A., Khan, M.A., and Alam, S. 2015. Antecendents of green purchase intentions: evidence from customers of electronics products from Multan District, European Academic Research, Vol. 2 (11): 14900-14916
Schiffman, L.G and L. L. Kanuk, 2007. Perilaku Konsumen , Edisi 7, Penerbit PT Indeks, Jakarta
Suprapti, N. W. S. 2010. Perilaku Konsumen, Pemahaman Dasar dan Aplikasinya Dalam Strategi Pemasaran. Denpasar : Udayana University Press.
Tsiotsou, R. (2006), “The Role of Perceived Product Quality and Overall Satisfaction on Purchase Intentions,†International Journal of Consumer Studies, Vol. 30, No. 2, pp 207-217.
Wu, S. I., and Chen, Y. J. 2014. The impact of green marketing and perceived innovation on purchase intention for green products. International Journal of Marketing Studie,. 6 (5): 1918-719.
Wulandari, N.L.P.S dan Ekawati, N.W. 2015. Peran Kepercayaan dalam Memediasi Persepsi Nilai terhadap Niat Beli Produk Ramah Lingkungan, e-Jurnal Manajemen Unud, Vol. 4 (7): 2095-2109
Xu, Yan. 2013. The research analysis of the green label’s impact on the consumer purchase. International Business Management, 2(3): 23-39.
Zeithaml, V. A., 1988, Consumer Perception of Price, Quality, and Value: aMeans-end Model and Synthesis of Evidence, Journal of Marketing, 52, pp. 2-11.
Downloads
Published
Issue
Section
License
License and Copyright Agreement
In submitting the manuscript to the journal, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal.
- That it is not under consideration for publication elsewhere.
- That its publication has been approved by all the author(s) and by the responsible authorities tacitly or explicitly of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
